Lead Generation

Lead generation is a process that builds visibility, credibility, trust, and interest from a specific group of people (potential leads).

 

By focusing on lead generation, I was able to drive traffic from high-quality prospects who were nurtured in our marketing funnel to become high-value customers.

 

In this case I needed the end user to commit to host an internal live meeting at their institution and bring a minimum of 20 learners.  

 

Healthcare providers and continuing education institutional decision makers were identified based on specialty, job description, and institutional location, department size, and more. They were targeted via digital campaigns using paid search, paid social (LinkedIn), and Google display. Leads were sent to this landing page and the goal was to drive form fills which then are passed along to our sales and hosting team as MQLs for follow up and commitments

Goal: Acquire18 hosts for institutional meetings

• Time frame: 60 days

• Impressions: 573,992

• Clicks:2,679 (0.46%)

• CPR form fills: 84 leads 

• 16 hosts earned each at 35% less cost than spent in previous year